Writing Assignment #1 Sources

1. Graphic Design Theory: Readings from the Field 

https://books.google.com/books?hl=en&lr=&id=GcKdasyCAsgC&oi=fnd&pg=PP2&dq=Graphic+Design+Theory:+Readings+from+the+Field+&ots=ae3WKYlmgL&sig=qyymVZUbHQBtuSzas3tt443jfeU#v=onepage&q=Graphic%20Design%20Theory%3A%20Readings%20from%20the%20Field&f=false

This book is an educational guide on Avant-Garde graphic design. This includes chapters talking about what graphic design is, the theories and structures that were used throughout the decades and its development from the 1870s to 2007. This particular source interested me because it is a gathering of different authors from different times and places talking about how they view design. It is an interesting read to find how the writing styles and opinions of design have changed, as well from different viewpoints. I will be using it to see how writing styles have diverged from past articles to present day ones. It is well written and very organized with a clear presentation of the timeline. 

2. Packaging Design Research and Analysis Based on Graphic Visual

http://www.ipcsit.com/vol28/028-CoimbatoreConferences-T009.pdf

This is an analytical review from the 2012 IACSIT Coimbatore Conferences that focuses on design in packages. It gives data and graphics about the increase in the packaging industry, what types of packaging there is, etc. It later talks about the important aspects of visual appearance in packaging and gives examples of design by examining Mid-Autumn Moon Cake packaging design on design fundamentals. I wish to use this piece because it is a more analytical paper on how graphic design is used in the real world and marketing. I also wish to talk about the ways they dissect the Moon Cake design and the language they use. 

3. Design and Marketing by Alan Swann

https://search.lib.uiowa.edu/primo-explore/fulldisplay?docid=01IOWA_ALMA21373783430002771&context=L&vid=01IOWA&lang=en_US&search_scope=default_scope&adaptor=Local%20Search%20Engine&tab=default_tab&query=any,contains,design%20and%20marketing&offset=0

This book is an educational piece that tells about the elements of design and goes into depth about how design is involved in marketing using research cases. It starts with describing elements of style including illustration, traditional, and modern. As well in section four, they involve case studies to show how they relate to how certain design choices can affect marketing. The author writing is very accessible to many people where you don’t need to have much background knowledge to understand what is being described. This piece is a combination of the first two sources where I will see how writing styles for educational and analytical cross together.