First Speech Outline

Speech #1

Intro

• What is Kickstarter? What is their brand/keyword to describe them?
• Kickstart is a drink by mountain dew as a healthy alternative to other energy drinks (i.e. coffee, soda, etc) while still holding the taste of regular mountain dew products.
• Main idea is that it combines Juice + Caffeine + Dew
• What is their audience?
• People how enjoy mountain dew, and want a healthier alternative 

Break down of commercial

• What was in the commercial/what played out in the commercial?
• The commercial starts with friends relaxing together doing nothing. Puppymonkeybaby suddenly enters the scene through a hole in the wall with a bucket of Kickstart
• He proceeds to dance, kiss, and generally confuse the friends til they have the energy drink and they dance out the room with puppymonkeybaby
• Purpose of the commercial?
• Surreal Humor
• They are trying to appeal to a younger audience with more random and surreal humor
• To show the effects of Kickstart
• It is an energy drink. While the friends are bored in this drab room, the drink is suppose to kickstart them into a more energetic mood

Is it effective?

• No, where do they fail?
• Uncanny and unappealing mascot
• Compare and contrast to other mascots 
• Ex: Lunchables mascot?
• Suppose to be a visual combo of three things together to create something greater (puppy + monkey + baby,  Juice + Caffeine + Dew)
• Movements are unnatural or just slightly off to be uncomfortable
• The overall design is bizarre and not cute/funny to look at
• Failure at executing surreal humor
• Compare and Contrast to other examples
• Ex: Old Spice commercials
• Creates more of an uncomfortable/awkward mood
• Music entrance is off
• Reactions and expressions are either not realistic nor are not big enough to be effective

Conclusion

• Summarize points
• What Kickstart is and the purpose of commercial
• Explain its failings
• Random humor does not fall through properly
• Fail at creating an appealing mascot